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At Method Marketing and Accounting, we help businesses unlock their full potential through smarter marketing, automation, and data-driven strategies. One of our recent success stories is an aesthetics training academy that saw 121% YOY revenue growth from a project with us that focused on optimising their marketing and systems.
This project took place over a 12-month period and drove immediate growth, compounding to a whopping 121% total revenue increase compared to the previous year. Here’s an overview of how we did it:
How to grow a small business: The starting point
When you’re on the inside of your business, getting caught up in the day-to-day, it can be hard to see what opportunities for improvement you’re missing out on. Partnering with a Business Growth Agency like Method can give you a fresh perspective and actions that boost revenue. The first step to any plan is to understand where you’re starting from, here’s what we found for this client:
This Training Academy had been running for a few years, during which time they built some SEO (Search Engine Optimisation) foundations and drove positive relationships with their customers. This led to a good Google presence, 5-star ratings, and steady inbound demand. However, they were struggling to scale.
Why should you care about 5* business reviews?
Some of the areas that were holding them back from their growth potential included:
- Not knowing how to effectively capture and nurture leads
- Losing time to manual processes
- Overspending on ineffective marketing agencies
- A lack of reporting and overall performance visibility
It can be easy for opportunities to slip through the cracks if you don’t have the right systems in place, which can quickly stall your potential business growth.
Small business marketing and tools that drive revenue
To turn things around, we focused on these key areas:
Introducing the right tools, including Hubspot CRM implementation
Hubspot CRM can open a world of opportunities for your business. It’s an extremely versatile tool, which can initially be daunting for those who aren’t familiar with it.
At Method, we are Hubspot experts, so we were able to quickly implement this tool, allowing for lead capture, deal monitoring, automated marketing and more.
We also took this client’s email and marketing content storage to the cloud for extra GDPR assurance and even introduced an online training platform, enabling them to add additional courses to their offering.
Optimising Marketing and Sales
While this client initially had some good SEO (Search Engine Optimisation) foundations, maintaining a good Google ranking takes continued effort and refreshed content to ensure your ranking doesn’t drop.
Unfortunately, this client’s existing marketing agency was not only expensive but not delivering the results we would expect for their investment. We replaced their existing agency with SEO and PPC (Pay Per Click) specialists, cutting costs while increasing lead flow and Google presence.
We also identified that manual resources and processes were keeping potential customers waiting for information and wasting staff time. We automated email marketing campaigns and provided templated resources, reducing admin workload and improving customer experience.
Data and Reporting tools for business visibility
We introduced real-time and historical reporting through Hubspot, enabling data-driven decision-making and complete visibility over business performance.
Prior to this, seasonal fluctuations in sales led to ongoing questions and reactive changes in strategy from leadership. Business performance was assessed largely based on feel and current sales rather than big-picture performance.
By importing historical and ongoing sales data into their new software, we were able to identify typical patterns of seasonality and showcase overall business performance and strategy impact.
The result? Higher close rates, shorter sales cycles, and a dramatic increase in revenue.
Huge revenue growth and stable foundations
In just one year, this client’s revenue grew by 121%, proving the power of efficient systems, data-driven marketing, and strategic automation.
We continue to work with this client for ongoing maintenance, as well as sales and marketing support and we can’t wait to see how their business continues to grow.
"Efficiency isn’t just good for customers—it’s great for business."
